SOFEA
霞飞
彩妆套装

Art Director:
Tian Xiang / Xiong Jinbo
Designer:
Guo Yan / Zhang Xin
Clients:
SOFEA / 霞飞
Date:
May 2024

Idea

The main color of the new brand: orange inspired by the sunset splendor of "Xiafie color".

"Orange light" series: under the sky covered with a layer of gauze, the orange of the dark gray cloud at dusk wantly impinges on the blue sky warmly to open the quiet, absorbing the morning light, so that all the beauty begins to be full of surprises.

"Pinellia by Light"series: Midnight sun rendering Pinellia background color embrace the heat to chase the longest daylight feel free to encounter different colors of the sun is beautiful every second is worthy of romantic.

Xiafee - originated in Shanghai in 1985, once known as the first ten well-known trademarks with the advertisement "special white, to special you", sensational the country since its establishment has continued to export different categories of makeup products at home and abroad now with professional, rich experience in makeup products, innovation brand own products. Inheriting the Shanghai School gene "independent soul divergence aesthetics", open and free, diverse and flowing, just to show the new world style.

设计理念

全新品牌主色:橙色灵感源自“霞飞色”日落时分的光彩。

「橙光」系列:在蒙着一层薄纱的天空下,暗淡的灰云处朝暮的橙色肆意冲撞蓝色天空热烈地敲开静谧,吸收着晨光,让一切美的开始充满惊喜。

[半夏逐光」系列:午夜阳光 渲染半夏底色拥抱炙热 去追逐最长的日光感受自由 去邂逅不同色彩的霞光抬头便是美好 每一秒都值得尽情浪漫。

霞飞——源于1985年的上海,曾誉有首届十大驰名商标以广告“特别的白,给特别的你”,轰动全国成立至今持续在国内外输出不同品类的彩妆产品如今以 专业、丰富的彩妆产品阅历,革新品牌自有产品。传承海派基因“独立灵魂 发散美学”,开放且自由,多元且流动,恰到好处尽显新世态风情。

品牌形象:圆角:

平滑柔和的圆角柔滑产品的触感。

这一次我们以全新形象和更清晰的理念出现在消费者面前,希望能给大家带来不一样的彩妆产品体验在探索彩妆更多可能的路上,始终做到品质更优 性价比更高。

img
img
img
img
img
img
img