Idea

This cushion series is specially developed for Eastern women. Its packaging, drawing inspiration from “exquisite silk satin with flowing luster”, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics, whereby to heal both the face and emotions of users with sensitive skin.

The top cover adopts aluminum anodizing technology to fully replicate the luster of silk satin, representing the skin-brightening effect of the products. Three simple, fluid lines resembles fluttering silk satin, which embody the products’ smooth, delicate texture and light weight. The undulating lines paired with a rounded shape bring to mind the image of a luminous moon reflected in rippling water, aligning with the gentle beauty of Eastern women.

The flat oval cocoon shape with the moderate width better fits the hand of Eastern women. Products for different skin types are easily differentiated by varied colors of the packaging, so that users can visually know their distinctive core functions.

The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.