Idea

The packaging, designed for the fragrance body care product series, aims to convey the brand’s wish that users can blossom for themselves like flowers.

The products extracts floral essences through a special technology, combining scientific ingredients with fragrance of flowers to heal both the body and mind of users. Considering that, the packaging for the body lotion is designed as a four-petal flower bottle. This not only visually shows the core ingredient and fragrance source, but also ensures a comfortable grip and stable placement.

Inheriting the brand’s signature design, the cap of the hand cream boasts a hexagonal part. The part increases the surface area of the cap, enabling the upright placement of the hand cream to save space. Its marble-like texture features a gentle touch, and can be removed and paired with accessories like chains to act as a fashion item.

Inspired by Shikumen, the typical architecture in Shanghai — the origin of the brand, the packaging adopts the archway pattern on its front, which suggests that the product series is a gate traversing the historical currents, and will establish a new image for the brand; the gate, serving as a barrier protecting what’s inside, symbolizes the products’ ability to provide barrier-like protection for the skin of users. The outer box also incorporates the archway element, with flowers blooming within the gate. Gates represent a kind of rational beauty, while flowers embody the most direct expression of emotional beauty. Their combination is intended to deliver the brand philosophy of coexisting rationality and emotion.