BOTANIERA
植然方适
精研舒缓修护

Art Director:
Tian Xiang / Zhang Yuzhi
Designer:
Weng Huijie
Clients:
BOTANIERA / 植然方适
Date:
May 2024

Idea

BOTANIERA selection of rare plant ingredients - Wenzhou Yandang Mountain Dendrobium Officinale, we are committed to creating sustainable, safe and effective skin care solutions for people. Deliver a simple, pure, natural skin care experience.

Differences: Wenzhou Yandang Mountain is located at 30° north latitude, is the Dendrobium gold planting belt, since 2012 in Yandang Mountain in the near wild planting way of cultivation and research for many years, the exclusive development of Dendrobium officinale patent ingredient Cel-Nouelle, Dendrobium strong repair power to bring people.

Inspiration source: Hope to design a combination of a variety of effects and a safe and efficient skin care essence products, to solve people's skin problems in different scenes. By learning from the color of different parts of Dendrobium growth, the product gives the bottle a natural plant-like visual feeling with a vibrant and vitality yellow-green gradient. The low saturation colors selected in the color matching correspond to the leaves, stems and buds of Dendrobium respectively, giving people a gentle and safe color feeling.

The shoulder cover uses sub-silver, and the brand logo is integrated in the way of gravure printing, highlighting the sense of science and technology and modern sense of the product, simple but very aesthetic.

The appearance uses the collision of different textures, transparent matte and the bottle with silver and gradient color create a visual balance, natural and technological, simple and fresh.

设计理念

植然方适臻选了珍稀植物成分—温州雁荡山铁皮石斛,致力于为人们打造可持续性、安全、有实效的美肌修护方案。传递简单、纯粹、自然的护肤体验。

差异点:温州雁荡山地处北纬30°,是石斛的黄金种植带,2012年起植然方适在雁荡山以近野生种植的方式耕耘精研多年,独家开发了铁皮石斛专利成分 Cel-Nouelle,将石斛强大的修护力带给人们。

灵感来源:希望设计一款集多种功效与一身,且安全高效的护肤精华产品,解决人们不同场景的肌肤问题。 产品通过借鉴石斛生长时不同部位的颜色,以充满生机和生命力的黄绿渐变色,赋予产品瓶身天然植物般的视觉感受,配色上选择的低饱和度颜色,分别 对应石斛的叶、茎、芽,给人以温和安全的色彩感觉。

肩套使用了亚银色,品牌logo则以凹印开模的方式融合在其中,突出了产品的科技感和现代感,简约却 又极具美感。

外观上采用了不同质感的碰撞,透明磨砂和与银色和渐变色的瓶身制造出了一种视觉平衡的感受,自然而科技,简约且清新。

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