LAQEER
科莱黎缦
护肤系列

Art Director:
Tian Xiang / Zhang Yuzhi
Designer:
Cui Jiacheng
Clients:
LAQEER / 科莱黎缦
Date:
May 2024

Idea

LAQEER is a French high-end anti-aging brand, originated in Paris, France, in 1998, based on the Nobel Prize high yield scientific research institution - the University of Zurich. Brand adhering to the unique "activation maintenance philosophy" concept, seize the key to anti-aging muscle base, use cutting-edge biotechnology and scientific and technological innovation to focus on "cell anti-aging, internal reconstruction" to create a new era of anti-aging products from the inside out, follow the skin care concept of "science and technology new, multi-dimensional anti-aging", explore the connection between skin and nature, strengthen the anti-aging power of plant living cells, Open the era of "high definition" in the field of cell anti -aging.

Inject vitality and strength into the skin, create a romantic journey to achieve people's dream of youthful skin forever "activation maintenance phi- -losophy" activation, also known as stimulation, that is, through the use of cutting-edge plant cell biotechnology and scientific and technological innovation, to maximize the release of cell active energy, remove zombie cells, enhance cell proliferation and division ability to strengthen skin renewal speed. Make cells in low energy or dormant into a state of re-growth, from the root of aging to achieve skin rejuvenation.

"Ke" - scientific research, science and technology - brand cooperation with global scientific research institutions, adhere to scientific research first, committed to cutting-edge biotechnology transformation results and clinical validation efficacy.

"Lai" - elegant, unique - the brand hopes that all women are not defined and labeled, holding roses, elegant and firm, always maintain their unique.

"Li" - Hwan, Tough -- the brand adheres to the concept of green and sustainable skin care aesthetics, selects the world's rare plant resources to inject energy and vitality into the skin.

"AMAN" -- Firm, original -- The brand adheres to the return to the source, abandons complex additives and chemical components, adheres to the standard repeatedly sanding, continues the orderly self-healing and rebirth of cells, and lets the skin bloom its true beauty.

In the brand design,it embodies the combination of the French court and the beauty of modern science and technology, and takes the Louvre glass pyramid as the concept source, integrating French romantic elements, and is a kind of life.

设计理念

LAQEER是法国高端抗老品牌,起源于1998年法国巴黎,依托于诺贝尔奖高产科研机构-苏黎世大学。品牌秉承独特“活化保养哲学”理念,抓住肌底抗老关键, 运用前沿生物技术与科技创新聚焦”细胞抗老,内源重建“打造由内到外新时代抗衰产品,遵循“科技赋新,多维抗衰”的护肤理念,探索肌肤与大自然的联系, 强化植物活细胞的抗衰澎湃力量,开启细胞抗衰领域“高定”时代。为肌肤注入活力与力量,缔造愈颜浪漫之旅成就人们青春肌肤永驻的梦想。

「活化保养哲学」 活化又称激发,即通过运用前沿植物细胞生物技术与科技创新,最大程度释放细胞活性能量,清除僵尸细胞,增强细胞增殖分裂能力加强皮肤更新速度。 使细胞在低能或休眠中进入重新生长状态,从老化根源实现肌肤年轻化。

“科”——科研、科技——品牌与全球科研机构合作,坚持科研为先,致力于前沿生物技术转化成果及临床验证功效

“莱”——优雅,独特——品牌希望所有女性不被定义与标签,手捧玫瑰,优雅而坚定,永远保持自己的独特

“黎”——焕活,坚韧——品牌秉承绿色可持续的护肤美学理念,甄选全球珍稀植物资源,为肌肤注入能量与活力

“缦”——坚定,本源——品牌坚守回归本源,舍弃复杂添加物与化学成分,坚持标准反复打磨,延续细胞有序自愈、新生,让肌肤绽放本真美丽

在品牌的设计上,它体现了法国宫廷与现代科技美感的结合,并以卢浮宫玻璃金字塔为概念来源,融入法式浪漫元素,是一种生活态度和审美追求的结合, 展现了科莱黎缦的法式情怀和对肌肤抗衰的探索精神。

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